Clinical Communications
We distill complex clinical information into crisp, clear copy, and spot-on graphics including scientists, clinicians, sales teams, and patients. Over our careers, we’ve created many types of clinical communications, both pre- and post-commercialization for educational, training, and/or promotional purposes. Tactics include physician reference manuals, white papers, educational videos, interactive sales training modules, sales aids, sell sheets, blueprints, objection handlers, and comprehensive launch guides.
For the launch of GammaTile™, we created a market positioning white paper, a clinical presentation power point, a dosing atlas and a RAM License information sheet. Lydia Dobbs : Sr. Copywriter | Mary LaFleur : Art Director
Launched an antibiotic eye drop in a competitive market. Sales sheets highlighted the key differentiators speed & safety data. Lydia Dobbs : Launch Strategist & Writer | Agency : Pacific Communications for Allergan
Sales aid created for Baxter Renal peritoneal dialysis – presented clinical information on infection rates, effectiveness and patient satisfaction. Mary LaFleur : Senior Art Director | Agency : MedErgy Marketing
Created a comprehensive launch guide for COMBIGAN, including Market Overview, Strategy & Positioning, PI Quick Reference, Sales Tool Blueprints, Clinical Overview, Competitive Overview, Physician Personas, Objection Handlers and FAQs. Lydia Dobbs : Launch Strategist & Writer | Agency : Pacific Communications for Allergan
Albutein sales aid presents product overview, therapeutic benefits and infusion configuration. Mary LaFleur : Senior Art Director | Agency : 1Health Communications
Symlin patient brochure introduces the science behind this new diabetes drug. Imagery is stylized to be both friendly and accurate to demonstrate important dosing information. Mary LaFleur : Senior Art Director | Agency : 1Health Communications
Created 3 Ligand Oncology Core Sales Training Modules, a total of 12 chapters with accompanying knowledge checks. Lydia Dobbs : Sr. Copywriter | Agency : Locus