15 Jan 2019

Hospital Campaigns

By hybridge

Engaging audiences with spirited campaigns that resonate One of the biggest challenges that hospitals face is to how to stay top of mind as their community’s #1 choice for elective procedures and ongoing healthcare. For MemorialCare Health System and its 5 hospitals and various medical groups, our task was to create marketing communications campaigns that resonated with their target audiences for each of their primary service lines (Cardiology, Orthopedics, Oncology, Women’s Health, etc.). For 7

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12 Jan 2018

GT MED TECH

By hybridge

CHALLENGE Corporate: Elevate the perception of an unknown start-up into a sophisticated neurosurgery device company that is on par with its high-science technology. Product: Launch GammaTile into the neurosurgery market as a new treatment option for patients with recurrent brain tumors and differentiate it from traditional brain brachytherapy and its associated negative perceptions. Accomplish the positioning, branding (corporate & product), key messaging and create over a dozen tactics, including clinical communications, collateral, and trade show booth design

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