Creating concepts and copy for integrated campaigns and marketing communications that deliver results is what I do best. In my career, I’ve spanned diverse industries from medical and life science to travel, resort and fitness. Aside from my storytelling capabilities and my aptitude for learning new categories and speaking to diverse audiences, what gives me the extra edge? Well, my Fortune 500, big agency and extensive launch experience for starters. I’ve been privileged to learn best practices and gain insights from industry leaders that I carry forward. Having worked on both sides (client and agency), I have a deep understanding of how to best serve my clients. I’m passionate about being creative and making a difference. Seeing projects and multi-channel campaigns come together from zip is exhilarating. Moving the needle for my clients takes it over the top for me.
- Creative – spins ideas and copy for concepts and multi-channel campaigns, strategically positions brands via naming, taglines and key messages
- Smart – distills complex info into compelling copy and complementary visuals
- Versatile – ramps up quickly, adapts on demand to any audience and tactic across traditional and digital media
- Diligent – does the research, asks discerning questions and offers fresh perspective
Visit my personal portfolio at: LydiaDobbs.WordPress.com
Check out my two blogs: OntheLooseLive.com and LiveVigorously.WordPress.com